Harvard Business Review
Few people are better qualified to help managers sift through all the hype than John Medina.
co-editor of Boing Boing
Oliver Sacks meets Getting Things Done.
Dissects the workings of the brain in plain English, explaining its role in the workplace and classroom…a writing style that makes words leap off the page.
MD, author of Spark and A User’s Guide to the Brain
A marvelous job in simplifying the best ways to get the most out of our brains. He is funny, tender, and completely engaging. Everyone should read this book
author of Presentation Zen
Brain Rules is one of the most informative, engaging, and useful books of our time.
co-author of Difficult Conversations
Medina has taken what may be the most complex thing we know — the human mind — and explained it in a way that even the human mind can understand. “Brain Rules” is THE book on how neuroscience can help you at work and at home.
A self-designated “grumpy scientist,” Medina cites only research that has appeared in peer-reviewed journals and that has been successfully replicated. Remarkably, this molecular biologist is a gifted communicator who is able to write for both the scientist and the layperson.